Shoppers across the globe in 2022 continue to prioritise convenience with 23 per cent of online orders falling under the Buy Online and Pick Up In Store (BOPIS) option during the last full weekend for holiday shopping. Global online sales during the first three weeks of December 2022 rose by 2 per cent year-on-year (YoY), totalling $395 billion.
The use of the BOPIS feature rose to 20.2 per cent of orders during Cyber Week (November 28–December 4, 2022) before dropping to 19 per cent in the following fortnight. Almost one out of every five online orders in the world has been placed using BOPIS. While BOPIS orders increased to 23 per cent of total order volume on December 16, 2022, it accounted for 25 per cent of all orders on December 17, 2022, according to Salesforce’s analysis of shopping data across commerce, marketing, and service from over 1.5 billion people shopping on retail sites.
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As the ground shipping window is closed, companies offering BOPIS are expected to show 40-50 per cent higher growth compared to those not providing this fulfilment option during the holiday season.
“The average US discount rate stands at 19 per cent, with the global discount rate at 18 per cent, an increase of 6 per cent globally and in the US YoY. Discounts surged two weeks after Cyber Week, rising 11 per cent globally YoY and 14 per cent in the US as retailers looked to entice last minute shoppers ahead of the shipping cut-off window,” as per Salesforce. The top December discounting categories include general apparel at 24 per cent.
“After a surprisingly strong Cyber Week in the US, retailers are continuing to offer attractive online discounts in the final few weeks of the holiday to clear balance sheets and shelf space,” said Rob Garf, VP and GM of retail, Salesforce. “Retailers must now turn their attention to extending the online shopping window with creative store fulfilment and preparing for the imminent returns tsunami to drive both loyalty and profitability during the season’s homestretch.”
